Tips Google Adsense And Affiliate

Google Adsense Profits Mixed In With Affiliate Marketing

Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

Why Affiliate Marketing?

Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman’s products on your site. But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.

Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant’s website and the other being the affiliate’s site. In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate’s site. The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into. This would generally mean easy income for the affiliate, as he would do nothing but place the retailer’s ad on his site. This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.

There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash. Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method. The pay-per-click method is the method most preferred by affiliates, for their site’s visitor would only have to visit the advertiser’s site for them to gain money. The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.

Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method is it does on the traffic generated by your site. A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.

What about Google Adsense?

Google Adsense is actually some sort of an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.

While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences. In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.

The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly. Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.

So, where do all of these lead us to?

Where else but to profits, profits and even more profits! Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate. For the merchant’s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms. For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites. And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.

Scientific knowledge applied with compassion

The Right Design for Banner

Just the way a chef tries to add the right ingredients into a dish to enhance the flavors in the similar way designers try their best to accumulate all the necessary elements that go into creating designs that look extremely attractive and successful. Anything that is good whether it is about the taste of a dish or visual beauty of a sight or about a person’s habit, people do remember about it. So the theorem applicable upon the process of creating an effective design is to create something that is unique, striking and efficient to get results.

It is good to take suggestions from people relating the design since you never know someone might offer a successful tip to you! The entire procedure of deciding upon what all should be added and what is to be rubbished from the creation is tiresome yet it is likely that the hard work would not go waste. All this while, this as well is important to remember that a single mistake could literally destroy all that brainstorming session that went into creating a design. As told earlier, you could take suggestions since it has been rightly said that two heads are better than one!

You might have come across about the basic rules laid by the experts which if followed could fetch great results but then there is something called ‘innovation and experimentation’. However for the same you need to be highly creative with your thoughts and work. A few believe that alphabets written in capitals possibly can be more effective but scientifically it has been proven that text in upper and lower case is far more legible from distance. When text is mixed in various cases it generally looks better to the eyes. While giving the right message is important, so are important the font and the size of the text. Using more than two text styles could irritate the eye, so it would be wise if it is avoided. Try giving a message that is short yet bold. Bold does not mean you use difficult words but a tag line that is really catchy and forceful in its own way.

Finding Ways to Report Spam Email

Let’s face it, spam email can be a problem, and the only real way to know which messages you should really worry about is by using a reverse email lookup to search for an email address server directory. There are lots of different forms of spam, or unsolicited emails, but you can’t really research them all. Instead, there are a few things about identifying suspicious spam emails and reporting them that can help you protect yourself and family.

The first thing to know about spam messages is that while you cannot report someone simply for sending spam emails, there are a lot of things inside of that for which they can be reported. Firstly, if you receive multiple, duplicate messages at one time, or have requested previously to be removed from their mailing address, you may very well have a problem spammer on your hands. Of course, to know for sure you will need to search for the email address online with a reverse email lookup.

A reverse email lookup searches any relevant server directory for entries matching the user and domain name of the email you entered, and can tell you not only who owns the account, but also their computer’s IP address, as well as their server’s IP address and location; sometimes you can also get even more contact data like phone numbers or internet service addresses. In fact, the IP address is perhaps the most valid piece of information when dealing with spam email because you can match this with that provided by an email’s header to determine if any header data has been faked.

Of course, once you determine that a message is indeed a spoof email, you are in a good position to report your findings. You can do this via several online resources, and there are even email complaint websites that allow you to report a spoof email in the same place that others can search for an email address or read user complaint pages.

Mobile Marketing CAN-SPAM Confusion, Beware the TCPA Bite

It is startling the number of marketers managing a mobile campaign who ask advice on whether they are in compliance with the CAN-SPAM Act. The assumption that mobile marketing and consumer opt-ins are regulated by the CAN-SPAM Act is largely a result of the high profile it enjoys and the overlap with email to text messaging services offered by wireless carriers. However, it’s the unexpected Telephone Consumer Protection Act (TCPA) of 1991 whose bite has turned out to be worse than its bark.

Given that text messaging, the main marketing contact channel for mobile phones, was yet to come into existence when the TCPA was enacted in 1991, it’s not surprising that many marketers believe it is limited to governing telemarketing voice calls. Whilst it’s true that legislators at the time could not have been aware of SMS, the FCC and several court judgments have taken the view that a “call” can indeed include a text message, not just voice. There is no doubt we will see future legal challenges, but for now, it appears the case law is becoming increasingly settled and has important ramifications for mobile marketers.

The judgments extend back to 2005, however just last month, the District Court of Northern Illinois in Abbas v Selling Source again upheld the TCPA’s application to text messages. It relied in part on what will be seen as an increasingly important judgment, the Federal Court of Appeals decision last year reinstating a $90m lawsuit in Satterfield v Simon & Schuster. In this case, Ms Satterfield signed up to receive a free ringtone and ticked a checkbox opting in to affiliate marketing. Sometime later, Ms. Satterfield’s young son received a text message in the middle of the night from Simon & Schuster, advertising a novel by Stephen King warning him that the “next call you take may be your last”. The Satterfield case is also interesting for its debate on what constitutes mobile opt-in consent, demonstrating that courts will not be so friendly to marketers who are not clear with their intent.

For now, the courts seem content to dole out severe financial penalties to companies that ignore violations of the TCPA. In one of the largest payouts so far, US boots and clothing company Timberland and it’s ecommerce partners were forced to pay more than $7 million to settle a class action lawsuit brought against them for allegedly sending thousands of unsolicited SMS text messages to potential customers’ cell phones. Timberland denied any wrongful conduct and blamed responsibility for securing opt-in consents on its mobile marketing company. What is clear is that at up to $1500 per violation (ie; per text message) it may be an expensive exercise if you or a third party provider get it wrong.

Not all of the TCPA rules necessarily apply to text messaging, but with the courts willing to apply broad interpretations, it may not be worth the risk by ignoring them.

There is a longer length version of this article on our mobile marketing blog where we welcome your comments and debate.